Sell More. Save Money. Cut Carbon.
The business case for implementing inbro is nice and simple.
- inbro will help you sell more by increasing consideration, generating contacts and gather intelligence.
- inbro will save you money in postage, handling and print costs.
- inbro will reduce your environmental impact in print and distribution.
- inbro is a low cost solution. Service starts at £30 a month, including 50 email deliveries. Discounts apply to spend over £100 in any month. Click here to see details of our pricing.
Any one of these benefits would make the case for inbro strong, but inbro offers you all three for an extraordinary ROI.
Sell More
More Consideration
inbro puts your publication (brochure, catalogue, magazine, etc) in the hands of potential customers in moments not days: either instantly on-screen or as a customised email, right to their inbox.
Your potential customers get the speed and convenience of the web, with the reassuring format and production value of your print publication.
Key Statistic: Typically 5-10% of visitors to a webpage will click on an inbro button1.
By building a customised email e-brochure, your potential customers get just the information they’re interested in, in a form that they can review at their leisure (on screen or paper) and share with colleagues, friends and family.
With your publication in their in-box, inbro also gives you a second chance of being considered, after they’ve left your website.
Generate Enquiries
By capturing email addresses, inbro generates contacts for you and we tell you which publication and which sections of it they are interested in.
So, subject to their communication opt-in choice, your previously anonymous website visitor is now potentially a meaningful sales enquiry and a direct marketing contact.
Key Statistic: Approx. 3-7% of inbro-generated contacts become customers2.
Gather Intelligence
inbro’s full reporting system provides you with leading indicators of what your potential customers are interested in.
It also shows you how that interest converts into sales for different categories or products, which you can feed back into your marketing programme.
You can download your inbro-generated contacts for upload into your CRM and/or direct marketing systems as often as you want.
Use affiliate IDs to track the performance of inbro contacts generated by different sources.
Test the response and conversion levels for different email messages.
Save Money
As well as helping you to sell more, inbro can also cut your costs significantly by reducing your print, handling and mailing costs.
Costs do vary widely, but a typical inbro client will save almost £3.00 gross for every print brochure that they do not have to fulfil.
The cost of the inbro service can be as low as 10p a delivery.
That means a net saving of nearly 97%.
Key Statistic: Save over £2.50 net in fulfilling an average UK brochure order3.
Reduce Your Environmental Impact
Reduce your consumption of paper (as well as inks and other consumables) from smaller print runs.
Reduce your carbon emissions from production and distribution.
Key Statistic: Production of a 500g brochure or catalogue generates over 700g of carbon emissions, plus a further amount in distribution and disposal4.
Reduce the volume of your publication being processed as post-consumer waste or, worse, dumped in landfill.
Low Cost
You can try inbro, free for 30 days with our free trial offer. It’s simple, it’s free and there’s no obligation if you decide that it’s not for you.
After that, inbro’s pricing is based on a simple inclusive monthly price of £30 per publication.
The service fee also includes up to 50 email deliveries made using any of inbro’s services in that month. Additional deliveries are £0.20 each.
The service fee includes inbroSeeInside, inbroSelect, inbroLiveLinks, and inbroReports services as well as operational and technical support.
Discounts are available for spend over £100 per month.
Click here to see full details of our pricing.
An Illustration: ~700% Return on Investment
A website receives about 100 visits a day (40,000 a year) and promotes the use of inbro to generate 2,000 inbro e-brochure deliveries1. 1,000 of these are new enquiries and 1,000 replace printed brochure fulfilled enquiries that would have arisen anyway. The average gross profit per sale is £100.
| Impact | Calculation | Benefit (Cost) |
|---|---|---|
| Incremental Sales | 1,000 inbro contacts @ 3%2 conversion and £100 gross profit per sale. | £3,000 |
| Avoided postage and handling | 1,000 avoided @ £1.26 postage and £0.50 handling3 | £1,760 |
| Avoided print costs | 1,000 avoided at £1.103 | £1,100 |
| Inbro service costs | 12 months service fees (12 x £30), 1,400 top-up deliveries at £0.20 and £100 managed setup fee. | ( £740) |
| Total Net Benefit | £5,120 | |
| Avoided Carbon Emissions | 1,000 * 0.7Kg4 plus distribution and disposal. | >700 Kg |
Sources and assumptions
The assumptions used are at the lower end of the ranges quoted and do not include the untracked benefits of sales from prospects who just viewed the inbroSeeInside on-screen.
1 As reported by inbro clients.
2 Typical ranges reported by inbro clients in travel.
3 Savings based on typical print costs of £1.10, postage costs of £1.26 and handling costs of £0.50 for an average 500g publication in the UK.
4 Based on US estimates for a production of an average 190g catalogue, which generates 270g of carbon emissions. Source: http://blog.catalogchoice.org /2007/10/08/catalog-choice-is-open-for-your-opt-out-request/
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